As has been reported elsewhere, Goose Island will be offering cans of their top-selling beer, 312 Urban Wheat Ale, very soon. I, for one, am excited about this. I personally think that cans are a great beer receptacle and would love to see more beers offered this way.
Furthermore, in combination with Goose Island’s much-publicized sale to AB-InBev, I see these 312 cans as a potentially clever vehicle for spreading this quality wheat ale to the rest of the nation. In my mind, I could totally see this logo with a huge 314 with the St. Louis skyline featuring the Arch in the background. Or a big 206 with the Seattle cityscape and the Space Needle poking up.
In addition, the 312’s description as an “Urban Wheat Ale” also fits in with this area code plus city skyline motif. It all just seems to make sense. To me, at least.
Want to learn more? Check out the scoop from the Red Eye newspaper in Chicago with some early glimpses of the actual physical cans. Can-tastic!